The Difference in Web Design
We simply put more energy and effort into our clien'ts brochure to the world.

Prospective customers often ask us what does a website designed by IGM cost? As you will see below, we do not take the construction of a customer's website lightly. Afterall, it is your brochure to the world. Our goal is to build a site that will have some longevity and therefore a lot of work goes into an IGM site. Getting back to the cost...well, we don't have a set price as every club's needs are different. But, what we can tell you is that some big ad agency execs have told us our sites would be selling for $40,000+ in their world. Now don't be scared, we realize the golf industry is not big corporate America. Our sites are certainly going to be more than the cheap "cookie-cutter" sites offered by our competitors, but as you will see the value is second to none....not to mention a high-end site that places you miles ahead of your competition, guaranteed!

Here is what goes into an IGM website...

Initial Consultation – Exploration: This is where you begin to see the difference and the true value begins. We want to start a conversation; all you need to do is let us know your thoughts and ideas. Where your business has been and where you want to go. We do not need you to nor expect you to tell us exactly what you need. We are here to help and allow you to leave the planning to us. During this process we get to know you and your business. We look at your business model, your customers, your location and take a look at your strengths, weaknesses, opportunities and threats. Our goal: To provide you with a web presence and determine the tools you need to make your web presence work!

Research and Forecasting: We now know who you are, but we want to dig a little deeper. This step allows us to take a look at the terrain; by digging deeper we can plant and secure a solid infrastructure to build your web presence. All the information collected is compiled and then touches all of our departments, the input from our department professionals ensures a design the provides the best approach to move forward, setting your presence apart from your competitors.

Project Scope, Agreement and Contract: We will outline the web plan for you, highlighting all the recommended technological elements that will help you reach your goals mentioned in step 1 and solidified in step 2. During this step you can look at the items and make changes as necessary. After the changes have been made a loose timeline will be made and a formal agreement will be made.

Project Management: During step four you will meet your project manager. This person will go through the look and feel of your site. Aesthetics! Your logo, marketing materials, color and brand review will take place and recommendations will be made. During this step we will make sure your brand is seamlessly represented on the web. If you have chosen to use the TeeMailer Email Marketing System you will be presented with an easy to follow checklist to be utilized in step 10.

Home Page Design and Approval: After your project manager has met with you and your team, our designers will be hard a work taking your thoughts and translating them to a design that fits your club to a tee. Throughout this process we focus on listening to you, you will have a chance to change the design as you feel appropriate, and as long as none of the information gathered in the previous steps have not changed, you will not be charged for any design changes! We are confident that as long as we do our job listening to you, at this point in the process we will both be on the same page!

Content capture and review: During this step you will provide any text from your existing site, and text updates that you would like to include in the website. Once compiled our experts will review the text, optimize the content for search engines and provide a final version for your approval. Once approved we will move on to step 7.

Menu and Pages: After the design has been approved, the menu options and pages will be sent your way for approval. These are pages developed by listening to you and based on your web presence goals and what you would like your customer to take away from the site. You will have the opportunity to make changes at this point as well. Once approved we will move on to step second.

Slice and Code: At this point, the design, pages and menu have been approved. This is where our slicing and coding experts make your design come to life! Good coding and testing can ensure that your site will be able to be seen across multiple browsers, quick load times, and that it is easy to build additional pages as the needs of your company expand or to allow for promotional pages in the future.

Content Entry: The text that has been approved and optimized now is entered into the site.

Additional Programming/Content Management System: Yes, you are able to manage all your content using the Impact Golf Marketing Content Management System. During this step we will be adding this code to your site and setting up a web based portal that you can access to make all the changes you need to get the most up to date information about your company out on the web! If you have chosen to use the TeeMailer Email Marketing System and utilize IGM’s email accounts, they will be set up at this time.

Quality Assurance: We are almost there, during this step we test, then test and test again. Your site has to look good and run smooth. As with any technology there may be bugs, and we are here to get the bugs out and review your site so you do not or better yet, so your customers have a great experience while visiting your web presence.
Training: You will now be trained on your Content Mangement System, the website elements and your TeeMailer Email Marketing System.

Launch your site: At this point the plan has been implemented, we will move your site and direct the domain name servers. The process takes between 38 and 72 hours.

The Next Level: At this point we can look at increasing traffic to your site. We can take extra steps to fain exposure and climb up on the search rankings, Please check out our Search Engine Optimization and Search Engine Marketing options to take your web presence to the next level.

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