What Impact Golf Marketing’s TeeMailer Can Give You…

Web Site Data Collection Tools
Capture customer email addresses and names directly from your web site! Through our easy-to-use interface, your online visitors will be able to subscribe to your email promotions and their data will instantly drop into your Master database. New!  In-House Data Collection System offered by IGM (info. at end of document).

Forward-to-a-Friend
Our Forward-to-a-Friend option encourages your subscribers to forward emails to their friends and colleagues and add their own personal comment. Leverage the power of email marketing for your organization!

Image Library
Easily upload, categorize, and insert pre-optimized images into your emails.

Content Library
Store, retrieve and reuse email content with the click of a button. Create it once – use it for multiple designs and audiences.

Document Library
Give your subscribers one-click access to any document type (Word, Excel, PowerPoint, Adobe Acrobat (.pdf), etc.). Easily share promotions, training documents, white papers, and other files. View how many subscribers open each document in our online tracking.

Survey & Form Builder
Add surveys and forms to the body of any email. Create custom surveys & forms, define questions, and capture responses in real-time.

List Targeting
Use direct marketing testing strategies to increase the response rates on your email communications. Easily create random and nth number samples of your subscriber lists for testing purposes.

Subscriber Profiles & Segmentation
Add demographic and interest data for each subscriber then easily create list segments based on this data. Easily personalize emails with other subscriber data such as company, income, zip code, birth date, purchase history, etc.

Dynamic Content
Send unique content (copy and images) to each individual subscriber on your list. Customize your content around subscriber purchase history, age, income, or other custom data you select. Deliver the right message to the right customer.

Conversion Tracking
How do you determine the success of an email campaign? The most important metric may not be opens or clicks, but rather the number of leads or sales conversions. Conversion Tracking integrates with your web site and enables you to track web visits and conversions generated by your email campaigns.

Maximize Delivery with TeeMailer
TeeMailer provides permission marketers ways to avoid filtering, the foremost of which is picking words and phrases carefully. We have also launched several features to enable our clients to communicate with their customers without their emails being falsely identified as spam. And with research showing that the cost of spam false positives can easily exceed $50 per user per year and will cost U.S. businesses about $3.5 billion in 2004 (the overall cost of spam is now estimated at over $10 billion annually), it is now more important than ever to prevent valid emails from being falsely labeled as spam.

Content Detective
TeeMailer has a proprietary system called the "Content Detective" to help our clients ensure that their permission-based emails avoid being erroneously labeled as spam due to content filtering. This feature mirrors the logic used by spam filtering software to identify words, phrases, and patterns that are likely to trigger filters, then recommends a resolution to each identified problem, before an email is sent. Content Detective is included in your annual contract.

List Detective
"List Detective" validates list integrity and ensures that email is only sent to valid addresses. List Detective scans each address as they are uploaded to our system checking for known 'seed' addresses that indicate a list may be non-permission based. If they are found, the email addresses are not uploaded and the TeeMailer Abuse Desk is notified. These include known unsolicited addresses, planted addresses, and addresses that don't belong to an individual, such as nospam@, postmaster@ or abuse@.

Domain Monitoring
To ensure we don't trigger any volume filters, TeeMailer employs domain-level monitoring to manage the number of connections opened for each ISP domain at any one time. This ensures emails are delivered at a maximum rate without triggering volume filters at large ISP's such as AOL or Yahoo. Due to the large percentage of users with major ISP's, domain monitoring is especially critical for lists over 1 million addresses.

ISP Agreements
White list relationships have been built with key ISP's, anti-spam organizations, and others to ensure emails sent via our system reach the intended audience. We are listed on the "white list" for major ISP's, such as AOL, Juno, Yahoo, Compuserve, NetZero, and others. Our white list status allows mail sent from our system to be appropriately delivered to their customers without the potential for filtering.

Abuse Desk Management
One way to get in trouble with the anti-spam community is to avoid responding to email complaints. The abuse desk is managed by a team of email delivery experts and we work on behalf of our clients to respond to spam complaints received. If necessary, we follow up with our clients to ensure appropriate permission-based name capture policies and procedures are in place.

By knowing the efficacy of the name capture practices employed by our clients, we will defend the validity of the list and name capture practices to anti-spam organizations. This ensures that companies following standard opt-in and privacy guidelines can continue to experience optimal delivery rates.

SMTP Log Review
The best way to monitor the deliverability rates of an email is to monitor the email delivery logs. Our abuse desk team uses proprietary software to parse and review all email logs produced by our delivery engine to look for messages from remote servers that may indicate delivery problems. By reviewing these logs and recommending solutions to problems detected, we can ensure our clients continued optimization of email delivery rates.

Reply Mail Management
Our Reply Mail Management (RMM) option manages and removes "auto-replies," "out-of-office" replies and "unsubscribe requests" while returning real subscriber questions and comments to you. RMM manages all incoming email types using standard filtering as follows:

• Auto-replies: Automatically filtered and deleted.
• Out-of-Office replies: Automatically filtered and deleted.
• Unsubscribe requests: RMM scans the subject line and email body of incoming reply mail for words such as “unsubscribe,” “remove” or “leave.” When these words are detected in an email, the subscriber is automatically unsubscribed from the list, and then the email is deleted.
• Customer Questions/Comments: RMM allows the user to create an automated follow-up message to customers that reply with questions and comments. This automated email can include any copy designated by the user.

Can We Connect with Your Database? Sure!
Our software integrates seamlessly with business applications, including Sales Force Automation (SFA) tools, Customer Relationship Management (CRM) packages, ecommerce systems, and other data sources. We make this possible through our open Application Program Interface (API).

Subscriber Management
Want to maintain customer information in your own database? Use our API to dynamically add and update email lists directly from your CRM or SFA package.  Customers will even have the opportunity to update their information in your database.  No more emails asking to change someone’s home or email address!

Content Management
Need to integrate content from your site? We provide the ability to integrate remote content management systems via our API. Drive content directly to our system and easily add this content to email promotions or newsletters.

Event Notification
Want to capture email data back to your own database? Our Event Notification makes all email reporting available to remote systems. Capture opens, click-throughs, bounces, unsubscribes, and other delivery statistics back to your CRM package.

Remote/Self Triggering
Want to trigger email deliveries in-house? We provide a secure mechanism for you to automatically trigger list uploads or email deliveries. Automate follow-up emails from your commerce system, or schedule list updates from your database.  Should IGM ‘s current workload permit a mailing from going out instantly, our software gives you the flexibility to send your own blast.  Too busy? Still prefer for us to send the blast?  No problem, we can do it from anywhere!

NEW OPTION!  IN-HOUSE DATA COLLECTION KIOSK
No longer do you have to ask your customers to fill out a slip of paper, only to get it back and find everything illegible.  Not to mention the fact that after you collect the forms, you have to pay someone on staff to enter this information manually.  Thanks to a group buy through Dell Computers, our company has built a computer system that will capture your customer’s data and update it instantly to your master database within our servers.  The money you will save in data entry time will pay for this system in the first year.

Here’s what you get: 

• Dell Dimension 2400 Desktop (space saver) with a 15” Flat Panel Display
• Graphical display designed to attract your customers to the System

 How it will work:

• The club must provide an internet connection to the computer in order for the system to work effectively.
• We will help install the computer system and get the data collection form working properly.
• Our web-based data collection tool (which will have the appearance of your web site) will be running 24 hours a day/7 days a week.
• Customers will enter their name, address and email address into the system and click submit.
• The data will update to your master database on our server instantly, checking for duplicate data.

Learn more about email marketing...