High Point - (04.10.04) - Impact Golf Marketing, a full-service golf marketing communications company specializing in planning and promotions, advertising and design, interactive, and public relations, added four new clients to its growing roster in the first quarter of 2004. 

IGM will oversee marketing plan development and implementation, advertising and promotion, web, email marketing and PR for the following clubs: 

• Lexington Golf Club of Lexington, NC, a municipality-owned club undergoing a $1.9 million renovation.  In addition to the core marketing principles, IGM will also create and manage the club’s Grand Opening festivities and media day.
   
• Kings Grant Golf Club of Fayetteville, NC – a semi-private club looking to increase daily fee play and membership sales.
   
• Carolina Lakes Golf Club of Sanford, NC – a daily fee facility in need of increased play and annual pass sales.
   
• Pleasant Ridge Golf Club of Greensboro, NC – a daily fee facility under new ownership looking to build a new image and increase daily play.

 IGM’s primary focus for its new clients will be to invest in each club’s existing customer base to improve retention and increase loyalty.  This will be achieved by using proven marketing strategies and the latest in customer loyalty technology.

 Founded in 1995, Impact Golf Marketing specializes in building sound marketing plans and creative promotions that drive revenue.  For additional information on how Impact Golf Marketing can help your club call (336) 889-4206 or visit www.marketinggolf.com.

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