Direct Response.  The single most important thing you can do is to begin building a customer database.  Why?  Well, we can’t tell you all of our secrets on this site.  What we can tell you is that you have a captive audience.  One who has shown interest in your facility.  It doesn’t get any easier than that.  We’ll show you how to build you database using in-house methods, off-course partnerships, and your web site.  The larger the database, the larger your results.  It really is that simple.  We feel the day has come where the positives for gathering every customer's address far outweighs running ads all over the place trying to attract business.  Don't get us wrong.  Advertising still plays a very important role in the marketing arena.  However, direct marketing to customers who have visited or shown interest in your club has proven a winner in driving quick results.  But first things first.  We must capture the data.  Here's how we do it...

Database Building and Management
Not only will we show you how to grow your lists, we’ll manage them for you.  Again, it all goes back to time.  We’ll help you set up attractive kiosks for your shop and off-course partnerships to encourage golfers to sign up to receive specials via snail mail and email.  We'll also set up several database collection forms on your web site which automatically sync to your database.  Another very effective way to increase your database is to create a rewards based frequency marketing or customer loyalty program.  To enroll into the program, a customer must give you their information.  Attractive incentives will often be given to maximize customer registrations.

Database Management
 The data collected using the above listed methods will be added to your master database file.  Tests will then be performed to check for invalid addresses, duplicates and zip code errors before any mailing is sent.  This data is an extremely valuable resource and you can’t afford to lose it.  Our daily backup system ensures you that your list is always protected.  We'll also provide a backup of your files to you on CD once per quarter, if necessary.

BEWARE!  PROTECT YOUR DATA!  With IGM your data is your data.  It does not go into a massive pool that we sell and rent to other companies to use.  Recently, a competitor who shall rename nameless, but proclaims to be the world's greatest, sent an email to one of our clients offering a chance for us to advertise directly to one of their client's email databases for $5,000! 

-  Read why this is a foolish approach to marketing and why your data is safe with us.

Methods of Direct Response
There are a wide variety of methods to target your customer database.  The two areas that have been most effective for our clients have been direct mail and eMail marketing.

--Direct Mail
Whether you are private, semi-private or daily fee you can benefit from direct mail marketing.  It has been proven that people will peruse materials sent through the mail that have been directly addressed to them.  Also, if we have sent people on your list a direct mail piece, we know they have signed up to receive such items from us.  Therefore, they are going to read it.  The success rates for our direct marketing efforts have shown returns as high as 21%!

Just like all of our direct response marketing, we offer a turn-key solution.  Along with building and maintaining your database, we will design the direct mail piece, cull your lists and handle the mass mailing.  Our system will not only allow us the opportunity to save you quite a bit of money in postage, it will also deliver a quality mailing to a qualified list.  Click here for our special rates on design and printing of your direct mail post card.
 

--eMail Marketing - Introducing TeeMailer
 eMail Marketing is quickly becoming the most cost-effective method for targeting your database.  Sending an email message takes mere seconds in today's world of high-speed internet access.  No postage, no licking of stamps and no paper cuts!  We now offer our own web based email marketing tool in which you have full control of your campaigns.  IGM's TeeMailer is by far the best email system on the market today. (Click to learn more)

The revenue produced the past two years for our clients using this new medium has been nothing short of spectacular!  Whether it is an eye-catching html email with your course photos or a plain text email, we'll design a message that is sure to drive results. 

"We recently ran an email special to our client database of just under 2000 golfers.  The special was emailed on a Wednesday and we had over 200 golfers redeem the email voucher on Saturday and Sunday alone. The return on our investment was an amazing 2500%" - Eddie Cox, Head Golf Professional - Tot Hill Farm Golf Club, Asheboro, NC

Again, the success of this program hinges on the size and quality of your database.  Let's get started!

Call us today at (336) 889-4206 for current pricing and how you can add TeeMailer to your marketing arsenal!