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Database Management.
Is Your Data, Your
Data?
BEWARE! PROTECT
YOUR DATA! With IGM your
data is your data. It does not go into a massive
pool that we sell and rent to other companies to use.
Some of our competitors view it differently. Here
is the latest example of that:
Recently, a competitor who shall rename
nameless, but proclaims to be the world's greatest, sent
an email to one of our clients offering a chance for us
to advertise directly to one of their client's databases
for $5,000. This course was less than an hour away
from our client! So let me get this straight...I
can advertise my golf course to a competing golf
course's customer list directly? Hmmm...why in the
world would a club who has worked hard to build an email
database want to sacrifice its integrity by opening it
up to other outside businesses, let alone another
competing golf course? All in attempt for the
marketing firm to make more money. That is all it
is. This particular firm pools all of their client
data and will sell it out to make more money. When
you sign up to use their system you are giving away your
customer database to them to sell for their own profit
and for use by its other clients. What is wrong
with this approach? It sacrifices the integrity of
what you are doing. It sacrifices completely the
trust of your customers. They gave you
permission to market directly to them. They didn't
sign up to be thrown in a pool of lists to be sold for
other purposes. The result is loss of customer
interest and loss of permission to communicate with that
customer. Ultimately, a loss of business.
With IGM, the data our systems collect
for you is yours and only yours. We will never,
and I mean never, sell or rent your list to anyone, any
client, or any business. Your data is your data.
Let's keep it that way!
Call me directly at (336) 889-4206 if you
are tired of sacrificing the trust and integrity you
have built with your customers, or if you are ready to
get started with a plan to get to know your customers.
Cheers!
Robbie Wooten
President, Impact Golf Marketing
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