Database Management.  Is Your Data, Your Data?

BEWARE!  PROTECT YOUR DATA!  With IGM your data is your data.  It does not go into a massive pool that we sell and rent to other companies to use.  Some of our competitors view it differently.  Here is the latest example of that: 

Recently, a competitor who shall rename nameless, but proclaims to be the world's greatest, sent an email to one of our clients offering a chance for us to advertise directly to one of their client's databases for $5,000.  This course was less than an hour away from our client!  So let me get this straight...I can advertise my golf course to a competing golf course's customer list directly?  Hmmm...why in the world would a club who has worked hard to build an email database want to sacrifice its integrity by opening it up to other outside businesses, let alone another competing golf course?  All in attempt for the marketing firm to make more money.  That is all it is.  This particular firm pools all of their client data and will sell it out to make more money.  When you sign up to use their system you are giving away your customer database to them to sell for their own profit and for use by its other clients.  What is wrong with this approach?  It sacrifices the integrity of what you are doing.  It sacrifices completely the trust of your customers.   They gave you permission to market directly to them.  They didn't sign up to be thrown in a pool of lists to be sold for other purposes.  The result is loss of customer interest and loss of permission to communicate with that customer.  Ultimately, a loss of business.

With IGM, the data our systems collect for you is yours and only yours.  We will never, and I mean never, sell or rent your list to anyone, any client, or any business.  Your data is your data.  Let's keep it that way!  

Call me directly at (336) 889-4206 if you are tired of sacrificing the trust and integrity you have built with your customers, or if you are ready to get started with a plan to get to know your customers.

Cheers!
Robbie Wooten
President, Impact Golf Marketing