The Difference in Client Relations
Our clients become a member of the family.

We like to sleep at night. We like to turn the lights off and leave the office at the end of the day knowing we did all we could for our clients. We like not only knowing we met every need for the day, but that we did so ethically and honestly. We treat our clients dollars as if they were are own. This is the only way we know how to do business.

Long-term Relationships: We'll just go ahead and set the record straight...we don't look for short-term relationships. We are very proud of the long lasting relationships with have with our clients. Tobacco Road Golf Club is our longest running client at nearly 12 years now and we have a host of others that at or nearing 10 years. Marketing is serious business and its not for those looking for the cheapest band-aid fix. Marketing takes commitment. We have been very lucky through the years to build great relationships with customers who have been absolutely committed to the marketing effort and willing to try new things even when there are unknowns.

Saving Clients Money: Yes, great marketing doesn't come cheap. Afterall, it is the most important expense in your business because it makes your club money. (We can hear the golf course superintendent's screaming now). Ever thought of just how much money companies like McDonald's, Coca-Cola and Budweiser spend annually keeping their name in front of consumers. You simply can't do great marketing without investing the money. Having said that, we are also extremely proud of the fact that due to our nearly 15 years of experience, business relationships and negotiating skills, we save our clients considerable dollars every day. Years ago we had a long-standing client that was looking to cut a few corners to save a few bucks and they were considering letting us go. However, once we produced a report that showed we saved them more money that year than what they were paying us, that discussion ended and our relationship continued. We treat our clients' marketing dollars as if they were our own and we do not throw dollars around hoping something sticks. We feel strongly this is yet another reason our clients choose to retain us year in and year out. Again, we sleep very well at night knowing we worked hard at not only making our clients money, but also saving them money.

Customer Service: At IGM our clients are #1, the top priority, the reason for our existence. With that in mind, we do everything we can each day to be there for our customers. The marketing world is very fast-paced and there are always things popping up. That does not stop us for putting client needs first to ensure success.

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